Puzzles from the Past Website Case Study

Puzzles FrPuzzles From the Past hero header mapom the Past hero header map

Overview

Puzzles from the Past is a mail order puzzle experience of archaeological intrigue. Each experience is a mystery to solve inspired by real life excavations, a collectible artifact replica, and historical materials authored by anthropology/archaeology experts. The entire experience is wrapped in lore and education and I promise nobody will get squished by a boulder — adventure on!

 

Background

Dig into the past with a team of archaeologists, historians, explorers, and ghost hunters as Puzzles From the Past unearths an excavation site’s history and delivers an experience that will educate and enthrall. Using a similar mail order format as the Mysterious Package Company and Curious Correspondence Club, Puzzles From the Past is inspired by real archaeology, artifacts, and stories of past civilizations

When you join an adventure (or send one to a friend), a series of packages will arrive on your doorstep on a weekly cadence. Each delivery includes an assortment of pictures, documents, travel logs, diaries, artifacts, personal belongings, and other items of interest from an active archaeological site. The clues push you into the past where the roots of a mystery originated — though things aren’t always what they seem.

Lanzon spear tip recovered from an excavation in Spain
Project notes about the website landing pages
Project notes about each excavation page
Detailed project notes for specific excavation landing pages

As clues are uncovered during the excavation, one will experience a first hand view of a real historic site shared through the ongoing activity of a team of experts. Your job is to piece together the clues and uncover the truth.

Each adventure is based upon a real site and the history is interwoven into the mystery. There is a dash of fiction to ensure the story ties together, and also because there are always gaps in our understanding of a specific location or item. With the final delivery of each adventure, a reveal is included. This reveal identifies the line between fact and fiction.

 

design and Business Goals

  • Build a tantalizing mail order storefront using actual archaeological projects–wrapped in professional narrative and mystery–complete with replica artifacts found in Belize, Spain, Greece, and Portugal.

  • Create a landing page for each adventure experience with actual historic data, contributing archaeologist/anthropologist bios, endorsements, and supporting (though perhaps exaggerated… or maybe not… 😉) narratives.

  • Create art and assets to complement each experience, without spoiling the actual experience. Everything should be shrouded in mystery!

  • Each experience varies in both weight and quantity; determine rules and payments for shipping such a wide variety of pieces across multiple mailings.

  • Catalog artifacts found across the various dig sites into a collection. Categorize and tag each object to allow filtering throughout the site.

  • Include full search capabilities.

 

UI/UX DEsign Results

The completed site has a relatively small footprint — a few experiences, a store, catalog of artifacts, and some supporting lore. The content itself was meticulously authored by several archaeologists and anthropologists who possess a wonderful flair for the Indiana Jones-vibe of archaeology.

 

The Visuals

The website has a vintage explorer or museum vibe. Lots of maps, expedition photos, journals, and other supporting elements. Some items were photographed by me, others were provided by the Puzzles team, and the rest is archival museum imagery from Unsplash and collaged together.

Puzzles From the Past homepage
Puzzles From the Past about page, called "The League"
 

Iconography

The icons and graphic elements are inspired by actual artifacts, old museum catalog and marking systems, and passport stamps.

 
Puzzles From the Past large icon set
Passport stamp for Belize

Cahal Pech passport stamp suitable for tshirt prints and more.

Passport stamp for Spain

Castle Zorita passport stamp suitable for tshirt prints and more.

 
 

The Experiences

Adventure experiences are collected into long dossier-style pages. Each page contains several artifacts, historical notes, photos, endorsements, and lore. The hero image for each is a black and white looping 30 second reel of the excavation to set the mood and provide a mysterious atmosphere.

A collection of primary page spreads
Cahal Pech video header still frame with copy
A collection of secondary page spreads and landing pages
Castle Zorita still frame header with copy
Cahal Pech Mayan mystery dossier graphic collage

A dossier-style arrangement of artifacts and materials recovered from Cahal Pech, Belize

Cahal Pech experience landing page
Castle Zorita dossier graphic collage

A dossier-style arrangement of artifacts and materials recovered from Castle Zorita, Spain

Zorita Castle experience landing page
 

The Artifacts

All artifact photos were provided by the Puzzles team from various excavations. Each object was isolated, touched up for presentation, and cataloged. Brief notes have been added, including a ruler for scale and relevant origin & significance data. This section is practical as well, and serves as a template for future expansions with its search capabilities.

Concept graphic for collage accent images
Artifacts page
Various artifact and detail page samples for objects
Stinky stones and cannonball object detail page
Artifact detail for plates
Medieval coin artifact detail page
 

Wrapping Up

Puzzles From the Past is an intriguing take on the mail order puzzle genre and truly speaks to real life being stranger than fiction.

Thanks for reading!

 
 
Here comes the bolaño! Run!

Here comes that boulder, better run!