Puzzles from the Past Website Case Study
Overview
Puzzles from the Past is a mail order puzzle experience of archaeological intrigue. Each experience is a mystery to solve inspired by real life excavations, a collectible artifact replica, and historical materials authored by anthropology/archaeology experts. The entire experience is wrapped in lore and education and I promise nobody will get squished by a boulder — adventure on!
Background
Dig into the past with a team of archaeologists, historians, explorers, and ghost hunters as Puzzles From the Past unearths an excavation site’s history and delivers an experience that will educate and enthrall. Using a similar mail order format as the Mysterious Package Company and Curious Correspondence Club, Puzzles From the Past is inspired by real archaeology, artifacts, and stories of past civilizations
When you join an adventure (or send one to a friend), a series of packages will arrive on your doorstep on a weekly cadence. Each delivery includes an assortment of pictures, documents, travel logs, diaries, artifacts, personal belongings, and other items of interest from an active archaeological site. The clues push you into the past where the roots of a mystery originated — though things aren’t always what they seem.
As clues are uncovered during the excavation, one will experience a first hand view of a real historic site shared through the ongoing activity of a team of experts. Your job is to piece together the clues and uncover the truth.
Each adventure is based upon a real site and the history is interwoven into the mystery. There is a dash of fiction to ensure the story ties together, and also because there are always gaps in our understanding of a specific location or item. With the final delivery of each adventure, a reveal is included. This reveal identifies the line between fact and fiction.
design and Business Goals
Build a tantalizing mail order storefront using actual archaeological projects–wrapped in professional narrative and mystery–complete with replica artifacts found in Belize, Spain, Greece, and Portugal.
Create a landing page for each adventure experience with actual historic data, contributing archaeologist/anthropologist bios, endorsements, and supporting (though perhaps exaggerated… or maybe not… 😉) narratives.
Create art and assets to complement each experience, without spoiling the actual experience. Everything should be shrouded in mystery!
Each experience varies in both weight and quantity; determine rules and payments for shipping such a wide variety of pieces across multiple mailings.
Catalog artifacts found across the various dig sites into a collection. Categorize and tag each object to allow filtering throughout the site.
Include full search capabilities.
UI/UX DEsign Results
The completed site has a relatively small footprint — a few experiences, a store, catalog of artifacts, and some supporting lore. The content itself was meticulously authored by several archaeologists and anthropologists who possess a wonderful flair for the Indiana Jones-vibe of archaeology.
The Visuals
The website has a vintage explorer or museum vibe. Lots of maps, expedition photos, journals, and other supporting elements. Some items were photographed by me, others were provided by the Puzzles team, and the rest is archival museum imagery from Unsplash and collaged together.
Iconography
The icons and graphic elements are inspired by actual artifacts, old museum catalog and marking systems, and passport stamps.
The Experiences
Adventure experiences are collected into long dossier-style pages. Each page contains several artifacts, historical notes, photos, endorsements, and lore. The hero image for each is a black and white looping 30 second reel of the excavation to set the mood and provide a mysterious atmosphere.
The Artifacts
All artifact photos were provided by the Puzzles team from various excavations. Each object was isolated, touched up for presentation, and cataloged. Brief notes have been added, including a ruler for scale and relevant origin & significance data. This section is practical as well, and serves as a template for future expansions with its search capabilities.
Wrapping Up
Puzzles From the Past is an intriguing take on the mail order puzzle genre and truly speaks to real life being stranger than fiction.
Thanks for reading!